What dentists should send
- General hygiene reminder campaigns.
- Appointment-opening emails.
- Back-to-school checkup reminders.
- End-of-year benefits reminders with careful wording.
- Cosmetic consultation invitations where appropriate.
Seasonal campaign ideas
Spring and summer
- School break appointments
- Smile refresh consults
- Family scheduling reminders
Fall and winter
- Back-to-school checkups
- End-of-year benefits reminder
- Holiday appointment openings
How MeSquared helps
MeSquared can draft general patient-friendly campaign copy from the practice website and campaign goal.
The practice reviews the copy for privacy, compliance, offer accuracy, and appointment availability before approval.
Honest limitations
- Dental emails should avoid private health details unless the practice has appropriate permissions and safeguards.
- Insurance and benefits language must be reviewed by the practice.
- Clinical claims, eligibility, and disclaimers need professional review.
FAQ
What should a dentist email past patients?
Use general reminders for hygiene, appointment openings, seasonal scheduling, and benefits timing. Avoid private health details in broad campaigns.
Can dental marketing emails mention insurance benefits?
They can, but the practice should review the wording carefully and avoid making promises about coverage or individual eligibility.
Can MeSquared replace dental patient communication software?
No. MeSquared is for marketing campaign creation and sending, not a dental practice-management system.