Permission first, every send.

Spam includes unsolicited bulk email and any commercial email that violates CAN-SPAM, CASL, GDPR, UK PECR, state privacy laws, provider rules, or other laws that apply to your recipients. A message may be spam even if the content is accurate, polite, or related to your business.

• Use opt-in contacts, existing customers you may lawfully contact, or another valid legal basis.
• Make the signup request clear about who will send email and what type of email the recipient will receive.
• Use an unchecked marketing-consent box unless the law that applies to your recipient allows another method.
• Keep proof of consent, including when, where, how, and for what topic the recipient subscribed.
• Do not treat event attendance, a social media follow, a business card, a public directory, or a third-party lead as automatic email consent.

• Use accurate From, To, Reply-To, domain, and routing information.
• Use subject lines and preview text that reflect the message.
• Include your valid physical postal address in marketing email.
• Include a clear unsubscribe link in every marketing campaign.
• Do not obscure the sender, use deceptive branding, or impersonate another business.

You must honor unsubscribe requests promptly. MeSquared maintains unsubscribe, bounce, complaint, and suppression records to prevent future unwanted sends. You may not re-import, re-enable, transfer, or sell suppressed addresses except where allowed by law and necessary to comply with anti-spam obligations.

• Do not import old lists unless you can show valid permission and recent list hygiene.
• Remove role accounts, invalid addresses, bounced addresses, and contacts who have opted out.
• Use segmentation and frequency controls so recipients receive relevant campaigns.
• Expect additional review for large imports, sudden volume increases, or unusual complaint patterns.

If we receive abuse reports, provider escalations, or unusual metrics, we may ask for proof of consent, collection methods, source details, campaign purpose, and business identity. If you cannot provide adequate proof, we may block imports, stop sending, or suspend the workspace.

This Anti-Spam Policy works with the Acceptable Use Policy and Terms. If a campaign passes an app preflight check, that does not mean it complies with every law that may apply to your business.